Guangzhou,China, Nov. 10, 2026 (GLOBE NEWSWIRE) — XENJOY, MERACH Group’s premium smart fitness brand, presented its comprehensive product portfolio and integrated fitness space solutions in the Sports and Leisure Products section of the third exhibition phase, themed “Better Life.”

XENJOY‘s presence at the Canton Fair reflects its continued commitment to the premium fitness market. Guided by its mission, “To create professional fitness spaces that balance functionality and aesthetics for more people,” the brand has maintained a five-year partnership with the Training Bureau of China’s General Administration of Sport, translating professional sports science and elite training expertise into innovative products for everyday users.

Rather than competing solely on price or relying on individual best-selling products, XENJOY has taken a different approach — building its identity around design excellence, professional expertise, and technological innovation. Often regarded by industry observers as the “Chinese Technogym,” XENJOY is establishing a distinctive position in China’s premium fitness market.

Stronger Together: Showcasing the Future of Smart Fitness

At this year’s Canton Fair, XENJOY exhibited alongside MERACH, creating a shared space for brand presentation, product demonstrations, and business networking.

As an established brand in the smart fitness industry, MERACH continues to bring innovative fitness technology into everyday home workouts. XENJOY, its premium smart fitness brand, takes this vision further by focusing on the integration of professional training experiences and sophisticated spatial design.

With distinct brand positioning and complementary product portfolios, the two brands presented a diverse range of fitness solutions designed for different users and environments.

Through product displays and hands-on experiences, international buyers and visitors explored a wide selection of fitness equipment — from smart devices for everyday workouts to premium equipment that combines professional performance with refined aesthetics.

For XENJOY, the exhibition was more than an opportunity to showcase its product capabilities. It also served as an important platform to strengthen international connections, explore overseas market opportunities, and engage with global industry partners.

Technology Meets Aesthetics: Redefining Premium Fitness

As health and wellness become increasingly important to consumers worldwide, expectations for fitness equipment are evolving. Beyond basic functionality, today’s users seek professional performance, intelligent features, thoughtful design, and products that complement their lifestyles.

XENJOY embraces this evolution by placing user experience at the center of product development, bringing together innovative technology and contemporary aesthetics to create a more seamless connection between fitness and everyday living.

Unlike conventional fitness equipment that focuses primarily on functionality, XENJOY places equal emphasis on how products integrate into their surroundings. From material selection and structural engineering to carefully refined details, every design reflects a clean and elegant aesthetic.

This approach allows XENJOY equipment to deliver professional training capabilities while blending naturally into premium homes, luxury hotels, private clubs, and commercial fitness spaces.

In product development, XENJOY continues to explore the relationship between sports technology and human biomechanics. Through structural innovation, intelligent technologies, and user-centered design, the brand strives to continuously enhance the training experience.

By bringing professional fitness capabilities into everyday environments, XENJOY aims to make exercise an integral part of a quality lifestyle — no longer limited to traditional gyms.

From product functionality to spatial experience, and from professional training to lifestyle aesthetics, XENJOY is reimagining the role fitness equipment can play in modern living.

Rooted in China: Expanding Our Global Reach

As one of China’s most influential international trade platforms, the Canton Fair connects manufacturers with buyers and business partners from around the world. It provides an important gateway for Chinese companies to showcase innovation and expand their international presence.

For China’s fitness equipment industry, global expansion brings new opportunities as well as higher expectations for product quality, technological innovation, industrial design, brand positioning, and service capabilities.

Through its participation in the Canton Fair, XENJOY engaged directly with international buyers and industry professionals, gaining valuable insights into overseas market demands and evolving consumer preferences.

The exhibition also offered an opportunity to demonstrate the growing capabilities of Chinese premium fitness brands in product development, industrial design, and intelligent fitness experiences.

As the industry moves beyond manufacturing toward global brand development, XENJOY remains committed to driving product innovation and strengthening its international brand presence with a global perspective.

Beyond Innovation: Inspiring New Ways to Move and Live

From professional training to premium lifestyle experiences, and from conventional fitness equipment to intelligent, scenario-based solutions, the fitness industry is entering a new era of possibilities.

XENJOY‘s participation in the 2026 Canton Fair marks another important step in showcasing its brand strengths and connecting with the global market.

Looking ahead, XENJOY will continue to pursue its mission of creating professional fitness spaces where functionality meets aesthetics. Driven by technological innovation and guided by user experience, the brand will keep exploring new possibilities at the intersection of professional performance and spatial design.

Bring Fitness into Everyday Life. Elevate Spaces Through Aesthetics.

XENJOY will continue to push the boundaries of premium smart fitness through innovative products and exceptional user experiences, sharing the vision and capabilities of China’s premium fitness industry with the world.


ZEYANG LI, brand@xenjoyfit.com
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